The BCCI has announced Campa, SBI Life and ChatGPT as associate partners for India home cricket for a two-season period beginning with the upcoming home series against West Indies and running through March 2028.
The board said the three partnerships carry a combined value of more than ₹130 crore, representing a 44 percent increase over the previous cycle.
The deal broadens the BCCI’s sponsorship portfolio across beverages, insurance and artificial intelligence. It also arrives ahead of a busy home calendar in which India are scheduled to host multiple international series.
Sponsorship growth remains one of the clearest indicators of the commercial strength of Indian cricket. Home bilateral series continue to offer brands a large television and digital audience even outside ICC tournaments and the IPL.
The new cycle begins with India’s home series against West Indies and will run until March 2028. The BCCI has positioned the partnerships as part of a wider commercial programme around its home internationals.